California Bucking Trend on World Cup Ticket Prices
Summary
Ticket prices for the 2026 World Cup are dropping in some parts of California, despite expectations they would rise due to FIFA’s new dynamic pricing system. This price drop contrasts with most other host cities, where ticket costs have increased, and is linked to lower-than-expected demand in the state.Key Facts
- The 2026 World Cup will be held in the U.S., Canada, and Mexico, starting June 11 and ending July 19.
- FIFA introduced dynamic pricing for the event, which usually causes ticket prices to go up or down based on demand.
- In California cities like Los Angeles and the San Francisco Bay Area, resale ticket prices have fallen by up to about 35%.
- A resale ticket for the June 22 match in San Francisco was found for as low as $98.
- In most other host cities, ticket prices have increased, some very sharply, compared to previous World Cups.
- The rising overall ticket costs have been criticized as too expensive by fans and commentators.
- President Donald Trump said he would not pay $1,000 for a ticket to the U.S. team’s opening game.
- Low demand is also seen in hospitality bookings for the World Cup events in California.
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