'Liquid on lips': Noughty makes premium alcohol-free wine really nice & 'appealing to wine drinkers'
Summary
Amanda Thomson founded Noughty in 2019 to create premium alcohol-free wine. She aims to offer wine lovers a high-quality, non-alcoholic option that expands the wine market rather than just imitating regular wine.Key Facts
- Noughty is a premium brand of alcohol-free wine started in 2019 by Amanda Thomson.
- Thomson trained with expert sommelier Gérard Basset and studied at Le Cordon Bleu in Paris.
- The company focuses on making good wine first, then removing the alcohol.
- Alcohol-free wine is seen as a new segment that competes with water, not just a substitute for regular wine.
- Younger consumers, especially Gen Z, are drinking less alcohol and are open to alcohol-free wine.
- "Zebra stripe drinking" refers to alternating alcoholic and non-alcoholic drinks in an evening.
- The rise of alcohol-free wine reflects a social shift toward combining wellness and enjoyment.
- The wine industry faces a question of whether it will adopt alcohol-free wine as part of its future.
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