Maybach Brand Head Used To Be a Maybach-Driving Chauffeur
Summary
Markus Bauer, who once drove Maybach cars as a chauffeur, is now the head of Mercedes-Maybach, a luxury car brand. The company is expanding its product line and exploring new experiences, such as luxury yachting and personalized car options.Key Facts
- Markus Bauer drove first-generation Maybach cars when he was a young chauffeur.
- He is now the leader of Mercedes-Maybach, describing it as his dream job.
- Maybach recently introduced the SL convertible coupé to the market.
- The Maybach VLS full-size van, called the Grand Limousine, will be revealed soon.
- There are currently no plans to create a Mercedes-Maybach version of the G-Class SUV.
- Maybach is planning a shared-ownership luxury yachting experience.
- The brand appeared in the movie “The Devil Wears Prada 2” to boost its image.
- The company offers a Made to Measure program that lets buyers customize their cars, which is different from just choosing paint colors or options.
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