A New Era for Old Icons: Transforming Mercedes-Benz Heritage
Summary
Marcus Breitschwerdt is the CEO of Mercedes-Benz’s Heritage division, which preserves and promotes the company’s long history. He has developed the Heritage unit into a business that sells restored parts, classic cars, and premium experiences, connecting the brand’s past with its current and future customers.Key Facts
- Marcus Breitschwerdt leads Mercedes-Benz’s Heritage division, focusing on the company’s history and legacy.
- The Heritage unit preserves Mercedes-Benz’s heritage dating back to 1886, the start of the automobile.
- This division is run as a business, selling restored parts, classic cars, and offering restoration services.
- Spare parts for older cars are often remanufactured to original Mercedes-Benz standards.
- The Heritage business supports brand value, trust, and makes new models more appealing.
- Breitschwerdt expanded Mercedes-Benz Heritage’s presence globally, including in the U.S.
- The Heritage division takes part in famous auto events worldwide like Pebble Beach and Goodwood.
- It combines physical locations, customer experiences, and online services to maintain interest in classic Mercedes vehicles.
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