Amazon Prime’s NBA playoff coverage was an alienating, strangely visionary experiment in anti-TV
Summary
Amazon Prime Video streamed an NBA playoff Game 7 as part of its new deal with the league, but the broadcast faced technical problems and lacked the excitement viewers expect from big basketball games. The presentation was criticized for awkward hosting and poor audio, making the experience less enjoyable than traditional TV coverage.Key Facts
- Amazon Prime Video aired its first NBA playoff Game 7 during the Eastern Conference semifinals between Detroit and Cleveland.
- The game ended in a one-sided victory for Cleveland, reducing the excitement of the contest.
- Prime Video’s broadcast had technical issues like video buffering, delayed audio, and streaming interruptions.
- The audio levels were often too low, making it hard to hear commentators without raising the volume significantly.
- The on-air hosts and analysts struggled with awkward interactions and lacked strong chemistry.
- The broadcast was compared unfavorably to long-standing basketball shows like TNT’s Inside the NBA, known for its lively and engaging panel.
- Prime Video’s NBA coverage is seen as less polished and less entertaining than traditional linear TV broadcasts.
- This playoff season marks Prime Video’s debut in broadcasting NBA games, presenting a challenge as it competes with established TV networks.
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