Backlash over Department for Education videos with Gemma Collins
Summary
The UK Department for Education (DfE) used reality TV star Gemma Collins in social media videos to promote education after age 16. Some parents and campaigners, especially those supporting children with special educational needs and disabilities (SEND), criticized this choice and the government’s approach to SEND support.Key Facts
- Gemma Collins appeared in videos on the DfE’s social media to talk about post-16 education and vocational courses.
- Collins has 2.3 million Instagram followers, much more than the DfE’s official accounts.
- Education Secretary Bridget Phillipson said Collins can reach audiences that politicians cannot.
- Collins was not paid for the collaboration.
- Some parents and SEND campaigners said the videos were disrespectful, especially as they came soon after a government consultation on SEND.
- Critics argued that using a reality TV star without experience in SEND issues felt out of touch with families’ struggles.
- The DfE said the videos aimed to highlight choices other than university for young people.
- Campaigners want an apology and more serious attention to SEND concerns.
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