World Cup expected to generate more in sports bets than the Super Bowl
Summary
The 2026 World Cup will take place in Canada, Mexico, and the U.S., featuring 48 teams and 104 matches. Americans are expected to bet more money on this event than on the Super Bowl, using online sports betting and prediction markets.Key Facts
- The World Cup starts on June 11, 2026, across 16 cities on three continents.
- It will have 48 teams competing, up from 32 teams in 2022.
- There will be 104 matches in the tournament.
- Americans are predicted to bet $3.1 billion through online sports betting services.
- An additional $2.4 billion is expected in bets through prediction markets like Kalshi and Polymarket.
- In 2022, Americans legally bet $1.8 billion on the World Cup, about the same amount as on the 2026 Super Bowl.
- Seven new U.S. states have allowed legal sports betting since the 2022 World Cup.
- New Jersey lawmakers proposed a 10% tax on World Cup bets placed in that state.
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