How Southern California restaurants and farmers are coping with rising produce costs
Summary
Produce prices in Southern California are rising sharply, with tomatoes leading the increase. Farmers and restaurants are facing higher costs due to tariffs, fuel, and transportation, which are being passed on to consumers.Key Facts
- Fresh fruit and vegetable prices are expected to increase by nearly 5% in 2024.
- Tomato prices have risen 23% compared to last year, and 15% in March alone.
- Farmers face higher costs from tariffs on materials imported from China and increased fuel prices, especially for diesel.
- Transportation costs are especially high for tomatoes because they require refrigerated and quick shipping.
- Restaurants, like Cuernavacas Grill in Los Angeles, are adjusting menus and using social media to promote dishes with fewer tomatoes.
- Wholesale prices for some produce have gone up about 25% from last year.
- The rise in produce prices is part of broader inflation, making it hard for businesses to raise prices without losing customers.
- Experts say these high tomato prices may continue until 2027.
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