Hotels in World Cup Host Cities Are Underperforming
Summary
Hotels in U.S. cities hosting the 2026 FIFA World Cup are seeing fewer bookings than expected a few weeks before the tournament begins. Factors like visa problems, less international travel, and high ticket prices are causing lower hotel demand, even though over 5 million tickets have been sold.Key Facts
- Eleven U.S. cities will host 78 of the 104 World Cup games from June 11 to July 19, with the rest in Canada and Mexico.
- Almost 80% of hotel owners say bookings are below what they first expected.
- Kansas City reports 85-90% of hotels have booking numbers lower than a usual June or July.
- Houston and Seattle also show weaker booking rates, between 65% and 75% below expectations.
- Visa issues and global political concerns are keeping many international travelers from visiting.
- Some cities like Atlanta are doing better and expect more bookings soon.
- Vancouver and Toronto in Canada are experiencing similar hotel booking challenges.
- Experts expect stadiums will be full but say the U.S. and FIFA need to make travel easier for visitors.
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