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Love factually: Dating start-ups promise to cut the cheats

Love factually: Dating start-ups promise to cut the cheats

Summary

New dating sites are using careful checks and technology to reduce fake profiles and scams. They aim to help people find genuine matches by encouraging real-life meetings and verifying identities with ID documents and photos.

Key Facts

  • Dennie Smith started Geek Meet Club to connect people with shared interests and remove fake profiles by personally checking each applicant.
  • Geek Meet Club organizes offline events like quizzes and costume gatherings to promote meeting in person.
  • Jo Mason created Cherry Dating, which uses software to match selfies with ID cards to verify users’ identities.
  • Cherry Dating also scores users on compatibility to help them find better matches.
  • Nearly half of British people surveyed feel current dating apps don’t meet their needs.
  • Over half of UK dating app users admitted to using AI to enhance their profile pictures.
  • Catfishing, where people use fake photos or information, remains a common problem on dating apps.
  • The new sites want people to meet quickly in person to avoid deception.
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