LeBron James And Nike Tease JuJu Watkins' NXXT Gen Sneaker
Summary
Nike and LeBron James are releasing a new sneaker called LeBron NXXT Gen by JuJu, created together with basketball player JuJu Watkins. Although Watkins has been recovering from a knee injury, the sneaker launch is highly anticipated this summer.Key Facts
- Nike signed JuJu Watkins, a star basketball player at USC, to a big multi-year shoe deal in October 2024.
- Watkins tore her ACL in March 2025 and has not played since but remains popular.
- The new sneaker, LeBron NXXT Gen by JuJu, was announced in February and will be released this summer.
- LeBron James and JuJu Watkins co-created the sneaker.
- Watkins was a top college player, earning awards for her performance before her injury.
- USC’s basketball team reached the Elite 8 twice, both times with strong contributions from Watkins before her injury.
- Watkins has started light training and says she will be ready for the next basketball season.
- Fans are excited about the possibility of Watkins returning alongside a new freshman player, Jazzy Davidson.
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