Inside the Latest Celebrity Side Hustle—And Its Biggest Winners and Losers
Summary
Many celebrities are launching skincare and makeup brands, but the market is crowded and competition is tough. Some celebrity brands, like Rihanna’s Fenty and Selena Gomez’s Rare Beauty, have been very successful, while others have closed down due to lack of demand. Experts say that building a strong connection with customers is key for these brands to last.Key Facts
- Harper Beckham, age 14, is rumored to be starting a skincare brand aimed at Generation Alpha.
- The celebrity beauty market includes major names like Rihanna, Selena Gomez, Hailey Bieber, and Ariana Grande.
- Some brands such as SKKN by Kim Kardashian and Addison Rae’s Item Beauty have closed or struggled.
- Fenty Beauty by Rihanna made over $570 million in its first 15 months and is now worth billions.
- Rare Beauty by Selena Gomez has a mental health focus and is valued above $2 billion.
- Hailey Bieber’s Rhode brand was acquired by e.l.f. Beauty for up to $1 billion.
- Ariana Grande’s R.E.M. Beauty remains strong in stores and is worth about $500 million.
- Experts say celebrity brands need to create a welcoming “brand world” to keep customers loyal.
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