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Reeves’s tax cut on children’s meals a political ‘soundbite’, say restaurateurs

Reeves’s tax cut on children’s meals a political ‘soundbite’, say restaurateurs

Summary

Chancellor Rachel Reeves has temporarily cut the tax on children’s meals in restaurants from 20% to 5% for the summer to help families and support the hospitality sector. However, some restaurant owners say the cut is too small to make a real difference, while others plan to lower children’s meal prices during this time.

Key Facts

  • The VAT (value-added tax) on children’s meals in restaurants in England is cut from 20% to 5% between June and September.
  • This measure is part of a wider "Great British summer savings" campaign to ease the cost of living, which includes free bus travel for under-16s.
  • Some restaurateurs say children’s meals are often already sold at a loss, so the tax cut may not reduce prices much.
  • Tim Martin, owner of Wetherspoons pubs, plans to lower his children’s menu prices over the summer in response to the VAT cut.
  • UK VAT on restaurant food is 20%, higher than the European average of about 12% and much higher than Italy’s 10%.
  • Hospitality businesses want a permanent VAT cut to match supermarket rates and other European countries.
  • Industry group UKHospitality says a lower VAT could reduce prices, control inflation, increase demand, and create jobs.
  • Some restaurateurs describe the tax cut as symbolic and call for broader, longer-term support for the hospitality sector.
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