Starbucks in South Korea sees 'very significant drop in sales' amid controversy
Summary
Starbucks Korea is experiencing a large drop in sales because of a marketing campaign called "Tank Day." The campaign upset people because it seemed to reference a violent event against pro-democracy protesters in 1980, leading to public anger.Key Facts
- Starbucks Korea is owned by the Shinsegae Group, chaired by Chung Yong-jin.
- The company released a marketing campaign called "Tank Day."
- The campaign was seen as referencing a deadly crackdown on pro-democracy protesters in 1980.
- Public reaction to the campaign has been very negative.
- Chung Yong-jin apologized twice within two weeks due to the controversy.
- Starbucks Korea is facing a significant loss in sales because of the backlash.
- This event highlights the sensitivity around historical political events in marketing.
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