Ferrari shares fall after launch of first EV as Jony Ive design proves divisive
Summary
Ferrari introduced its first electric vehicle called the Luce, designed by former Apple designer Jony Ive, but the car’s look and focus on electric technology caused the company’s shares to fall. The Luce is a four-door car with five seats, targeting wealthy families rather than traditional sports car buyers, and has fast acceleration and a range of 329 miles.Key Facts
- Ferrari launched its first electric vehicle named the Luce, with a price starting at $640,000.
- The Luce has a 122-kilowatt-hour battery, a range of 329 miles, and can accelerate from 0 to 100 km/h in 2.5 seconds.
- The design was led by Jony Ive, former Apple design chief, and was described as minimalist, different from Ferrari’s usual sporty style.
- Ferrari’s shares dropped by as much as 8% after the launch, indicating investor uncertainty.
- The Luce is Ferrari’s first car with five seats and only its second with four doors, aiming at wealthy families instead of sports car enthusiasts.
- Ferrari plans to have its 2030 car lineup made up of 40% petrol, 40% hybrid, and 20% fully electric models.
- The company tries to keep some traditional Ferrari features, like motor sounds played through speakers inside and outside the car.
- The Luce was developed with Jony Ive’s studio LoveFrom, after his work designing Apple products.
Read the Full Article
This is a fact-based summary from The Actual News. Click below to read the complete story directly from the original source.