Summary
YouTuber Mark Rober has signed a deal with Netflix to create a new competition series. Rober, who has over 70 million YouTube subscribers, will work with Jimmy Kimmel's production company on this project. This move follows Netflix's strategy of partnering with popular YouTubers to reach their large audiences.
Key Facts
- Mark Rober is a former NASA engineer and a popular YouTuber with more than 70 million subscribers.
- Rober is developing a new competition series for Netflix in collaboration with Jimmy Kimmel's production company.
- Netflix previously signed deals with other YouTubers like Ms Rachel and The Sidemen.
- Streaming platforms sign YouTubers because they have large, established audiences.
- Rober's videos often get over 10 million views, with some exceeding 100 million views.
- YouTube creators have skills in production, directing, and editing that are valuable to streamers.
- Creating original content for Netflix allows YouTubers to diversify beyond their primary platform.
