World Cup broadcast hopes boosted in India as Zee Entertainment enter talks
Summary
India’s Zee Entertainment is in talks with FIFA to show the 2026 World Cup on TV and online in India. This comes as a deal between Reliance-Disney and FIFA is stuck, with the tournament starting on June 11.Key Facts
- Zee Entertainment announced talks with FIFA to broadcast the 2026 World Cup in India.
- Negotiations with a Reliance-Disney joint venture are currently at a deadlock.
- FIFA initially asked for $100 million for broadcast rights for 2026 and 2030 World Cups in India but recently lowered the price to around $60 million.
- Reliance-Disney offered about $20 million, which is well below FIFA’s asking price.
- Sony had talks but chose not to bid for the World Cup rights in India.
- FIFA has signed broadcasting deals in more than 180 countries worldwide.
- Zee launched Unite8 Sports, a group of sports channels, to expand its sports content.
- India had nearly 84 million TV viewers for the 2022 World Cup and had the second-highest global engagement after China.
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