McDonald's Japan postpones toy promo after Pokémon complaints
Summary
McDonald's Japan stopped a toy giveaway that was supposed to start soon. This decision came after a Pokémon toy promotion led to food being wasted and the toys being resold for profit online. McDonald's is now reviewing how it handles these giveaways to prevent similar problems.Key Facts
- McDonald's Japan postponed a toy promotion tied to "One Piece" due to problems from a past Pokémon card giveaway.
- The Pokémon card giveaway resulted in people buying a lot of meals just for the cards, causing food waste.
- Complaints came in when people saw the Pokémon cards being sold for high prices online.
- McDonald's Japan decided to give out toys from earlier promotions instead of the new ones.
- Japan's Consumer Affairs Agency advised McDonald's to improve its sales strategy and reduce food waste.
- "One Piece" is a well-known comic and animated series in Japan.
- McDonald's faced similar reselling issues with other promotions, like the "Chiikawa" series.
- McDonald's Japan apologized for the Pokémon card situation and plans to cap meal purchases to prevent reselling.
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