Instagram betting ads featuring Kane and Haaland banned
Summary
Two Instagram ads featuring football players Harry Kane and Erling Haaland for an online betting site were banned by the UK's Advertising Standards Authority (ASA). The ASA said the ads were irresponsible because they might attract children under 18, even though the betting company had set age restrictions on its account.Key Facts
- The Advertising Standards Authority banned two Instagram ads showing Harry Kane and Erling Haaland.
- The ads promoted betting on football players and events for an online site called Oddschecker.
- The ASA said the ads were irresponsible because they could attract under-18s.
- Oddschecker said the posts were mostly editorial (news-like), not ads, and limited to users 18 and older.
- The ASA found some children may lie about their age when signing up to Instagram, so the age limit was not enough.
- One ad showed Kane with a message about Ballon d’Or betting, and the other showed Haaland with a World Cup bet message.
- The ASA rejected Oddschecker’s defense and said the ads broke advertising rules.
- A separate ad featuring Thierry Henry was allowed because he is less likely to appeal strongly to under-18s.
Read the Full Article
This is a fact-based summary from The Actual News. Click below to read the complete story directly from the original source.