Billionaire Tom Steyer's ad spending breaks records in California governor's race
Summary
Billionaire Democrat Tom Steyer is spending more on ads for the California governor race than anyone else in the country this year, with over $195 million used so far. His spending far exceeds that of his closest rivals as the June primary election approaches.Key Facts
- Tom Steyer has spent or booked over $195 million on TV, cable, radio, and online ads for the California governor race.
- His spending is more than 20 times that of fellow Democrat Xavier Becerra, his main rival in the race.
- Steyer’s ad spending surpasses the previous state record set in 2010 by Republican Meg Whitman, though Whitman’s total is still the largest when adjusted for inflation.
- Other top ad spenders in U.S. governor races include Republican Rick Jackson in Georgia ($83 million) and Burt Jones ($31 million).
- Steyer’s large ad budget has helped him stay competitive but has not set him far ahead of other candidates.
- Xavier Becerra has tried to respond to Steyer’s ads despite having less money to spend.
- Steyer’s campaign has used unusual advertising strategies like steady posts on YouTube beyond traditional TV and radio spots.
- The California primary election is scheduled for June 2, with mail voting underway.
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