Reform UK spending on Facebook ads surged before May elections
Summary
Reform UK greatly increased its spending on Facebook ads before the May elections, nearly matching Labour's spending during the campaign's final weeks. The party used targeted local ads and sophisticated digital strategies, supported by large financial donations from key backers.Key Facts
- Reform UK spent £252,000 on Facebook ads in the two weeks before the May elections.
- Labour spent slightly more, £276,000, but spread across multiple regional pages.
- The Conservative Party spent £76,000 on Facebook ads in the same period, much less than Reform and Labour.
- Reform's Facebook ads were highly targeted by location, focusing on specific postcodes.
- The party used local messages to campaign against Labour, SNP, and describe themselves as the main challengers.
- Reform received £5.5 million in donations in the last quarter of 2025, more than any other party.
- Major donors included Christopher Harborne, contributing £3 million, and JC Bamford Excavators, donating £200,000.
- The data suggests Reform UK's campaign became more professional and better funded compared to its past efforts.
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