What We Ask Google by Simon Rogers review – the secrets of our search history
Summary
Simon Rogers, Google's data editor, collected and analyzed Google search queries from the past 20 years to show what people commonly ask online. His book, *What We Ask Google*, reveals patterns in searches that reflect everyday life, parenting, and human curiosity.Key Facts
- The book is based on anonymized search data tracked by Google Trends since 2004.
- It covers popular questions about parenting, such as why babies get hiccups or how to tell if a child has ADHD.
- The author organizes the data into chapters with lists, graphs, and biographical notes.
- Some search patterns are surprising, such as specific health questions common to certain countries or U.S. states.
- Search interest in “take care of parents” recently surpassed “take care of kids,” showing changing family care responsibilities.
- The book notes trends like spikes in searches about eye pain during the 2024 solar eclipse in certain U.S. areas.
- The author works for Google and presents a mostly positive view of how the internet serves people’s questions.
- The book does not deeply explore the effects of AI on search or the broader social and political impacts of online searches.
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