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Smart light company Govee apologizes for “white supremacy” marketing imagery

Smart light company Govee apologizes for “white supremacy” marketing imagery

Summary

Govee, a company that makes smart lights, apologized after an image on its website showed books with the words “white supremacy” on them. The company said the image came from a third-party source and they removed it quickly after it was reported.

Key Facts

  • Govee’s website featured a marketing image with books labeled “white supremacy” on a shelf above a child’s bed.
  • The image appeared on Govee’s US site for bedroom lighting and was reported by The Verge after a reader’s tip.
  • Govee removed the image after it was brought to their attention and apologized for the offensive content.
  • The company said the image came from a third-party licensed library and did not have AI-generated image watermarks.
  • Govee admitted their review process for marketing images did not meet the required standards and promised to improve it.
  • It is unclear if the books in the image showed a real publication or were created digitally.
  • The image had been on the Govee website since at least April 11, according to archive records.
  • Using photos of real spaces instead of stock or AI-generated images may help avoid problems like this in the future.
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