Roku OS’s home screen now features a large, permanent ad
Summary
Roku has updated its smart TV operating system with a new home screen that includes a large, permanent ad space on the right side. The update also brings personalized content recommendations and quick access to frequently used apps, while aiming to increase revenue through more advertising.Key Facts
- The new Roku OS home screen shows a large ad on the right side that stays visible as users navigate menus.
- Ads can promote TV shows, movies, or unrelated products, and the mix of ad types may change over time.
- The left sidebar menu is slimmer and uses images instead of text.
- The center of the screen features personalized recommendations and quick access to most-used apps through AI.
- Roku has worked to improve profitability, with advertising revenue now a significant part of its business.
- Roku made $371 million from ads in its latest earnings report.
- Some users are unhappy with the increase in ads and recommendations on the home screen.
- The update does not include a simple way to quickly access recently viewed content across different apps.
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