How my brother went from liberal Hollywood actor to manosphere 'messiah'
Summary
Luis Castilleja, once a liberal actor in Hollywood, is now known as El Temach, a leading Latin American influencer in the "manosphere," a social media movement promoting masculine ideas that often include negative views of women. His content has gained more than 11 million followers and sparked family estrangement, while similar influencers in other regions have also grown rapidly.Key Facts
- Luis Castilleja, once a Hollywood actor, is now El Temach, a major influencer promoting hyper-masculine views in Latin America.
- El Temach has over 11 million followers on social media platforms.
- His sister, Alex, says they have not spoken for two years due to his change in views.
- The "manosphere" includes content that often criticizes women and promotes male empowerment in a controversial way.
- BBC research found 15 similar influencers in South and East Asia, Latin America, and Africa with rapidly growing audiences.
- These influencers often criticize single mothers and accuse women of manipulation, but they deny being misogynistic.
- Followers of these influencers, mostly young men, show increasing engagement with manosphere content over time.
- El Temach reportedly started by sharing messages of male self-development but later shifted to blaming women for men's difficulties.
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