Summary
Cracker Barrel has changed its logo, removing the familiar barrel and man image, which has upset some fans. The new design has simpler elements and is part of a wider rebranding effort that includes modernizing restaurant interiors.
Key Facts
- Cracker Barrel updated its logo, removing the iconic barrel and man image.
- The new logo uses "Cracker Barrel" text on a gold background.
- This change is part of Cracker Barrel's fifth logo redesign.
- The company is remodeling its restaurants with modern design elements.
- Cracker Barrel operates nearly 660 locations in the U.S.
- The rebranding aims to modernize the company's image while maintaining its core values.
- Cracker Barrel shares fell over 7% after the logo change announcement.
