Patagonia sues drag queen Pattie Gonia for trademark infringement
Summary
Patagonia has sued environmentalist drag queen Pattie Gonia for trademark infringement after Pattie Gonia applied to register the name for clothing and activism. Patagonia says it tried to resolve the issue for years but must protect its brand, while Pattie Gonia says the lawsuit threatens their activism and identity.Key Facts
- Patagonia filed a trademark lawsuit on January 21 in a federal court in Los Angeles.
- The lawsuit demands $1 in damages plus legal fees.
- Pattie Gonia, performed by Wyn Wiley, is a drag queen and environmental activist with millions of followers.
- Wiley applied for a trademark for “Pattie Gonia” in September to use for apparel and activism.
- Patagonia claims this would harm its brand, which has existed for 50 years.
- Patagonia says it tried multiple times to reach a peaceful agreement to protect its trademark.
- Wiley says drag uses parody and denies copying Patagonia’s logo or font.
- Patagonia founder Yvon Chouinard gave the company away to a trust that uses profits to protect the planet.
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