‘Instagram truly is the new LinkedIn’: why gen Z is using social media to get hired
Summary
Young people, especially those in Generation Z, are using social media platforms like Instagram, TikTok, and LinkedIn in new ways to find jobs during a difficult job market. They create videos, personal posts, and creative presentations to catch the attention of employers directly because traditional job applications are not leading to many interviews.Key Facts
- Generation Z workers face a tough job market with fewer openings and more competition.
- The global hiring rate is at a five-year low, and job applicants per position have increased by nearly 30%.
- Many young job seekers use social media content, such as videos and slide decks, as part of their job search.
- Some Gen Z candidates send over 300 to 1,000 applications without success before trying new strategies.
- Video résumés help job seekers show personality, creativity, and passion beyond a paper résumé.
- Young workers’ creative posts can lead to referrals, interviews, and job offers.
- Employers are using AI tools to screen résumés, making it harder to stand out with traditional applications.
- Social media is becoming an important tool for networking and landing job opportunities for young candidates.
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