Oura launches Ring 5, world’s smallest smart ring, as it heads towards IPO
Summary
Oura, a company that makes small smart rings to track health, has launched its newest product, the Ring 5. This ring is smaller and lasts longer on a charge than before, and it focuses on tracking sleep, stress, readiness, and heart health. Oura is preparing for a public stock offering later this year and is growing quickly, with many users worldwide.Key Facts
- Oura’s Ring 5 is 40% smaller and has a longer battery life than the Ring 4.
- The Ring 5 is 2.28mm thick and costs about $399, with a monthly subscription fee of about $6.
- The ring tracks health aspects such as sleep, stress, readiness, and heart health.
- Oura was founded in 2013 in Finland and has sold 5.5 million rings across 150 countries.
- The company has about 5 million paying subscribers and earned $1 billion in 2025.
- Oura is valued at $11 billion before its expected initial public offering (IPO) later this year.
- The company has offices in Finland, the US, and the UK, employing over 1,200 people.
- Oura has partnerships with sports organizations like the Football Association and the US Open.
- The ring is popular partly due to its comfort and less invasive design compared to other wearables.
- High-profile users include celebrities and athletes, boosting the ring’s visibility and appeal.
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