Burberry boss could earn up to £12.2m under new bonus scheme
Summary
Burberry’s new chief executive, Joshua Schulman, could earn up to £12.2 million through a new bonus plan linked to company performance and share price growth. The luxury brand reported a return to profit and steady sales after cutting costs and focusing on core products under Schulman’s leadership.Key Facts
- Joshua Schulman became Burberry’s CEO in July 2024, replacing Jonathan Akeroyd.
- Schulman earned £4 million in the year ending March 2024, including a salary, bonuses, and relocation pay.
- Burberry made a pre-tax profit of £49 million, improving from a loss of £66 million the previous year.
- The company cut £80 million in annual costs, reduced store numbers, and regained customers in China and North America.
- Sales remained flat at £2.4 billion after adjusting for currency effects.
- Schulman’s basic salary will rise 3% to £1.24 million from July 2024.
- A new long-term bonus could pay Schulman up to 300% of his salary if he meets targets like increasing revenues to £3.1 billion by 2029.
- Finance director Kate Ferry’s pay more than doubled to £2.5 million, with potential to reach £5.6 million if targets and share price goals are met.
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