Drag queen Pattie Gonia fights trademark lawsuit by Patagonia
Summary
Patagonia, an outdoor clothing company, has sued drag queen and climate activist Wyn Wiley, who performs as Pattie Gonia, over trademark issues. Wiley says the lawsuit threatens their name, work, and community, while Patagonia says it is protecting its brand and employees.Key Facts
- Pattie Gonia is the stage name of Wyn Wiley, a drag queen and climate activist with millions of followers.
- Patagonia filed a lawsuit in January claiming Pattie Gonia’s name and branding confuse customers and compete with their products.
- The company alleges Wiley broke an agreement about how to use similar fonts and logos.
- Patagonia wants to stop Wiley from trademarking "Pattie Gonia" and only seeks $1 in damages plus legal fees.
- Wiley has raised $3.7 million for environmental causes through performances and charity events.
- Patagonia said they did not want a legal fight but need to protect their business, regardless of shared values.
- Wiley called the lawsuit an attempt to erase their identity and advocacy work.
- Patagonia was founded in 1973 and is named after a region in South America.
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