The WNBA Has a New Must-Watch Superstar — and Her Name Isn't Caitlin Clark
Summary
The WNBA has seen a rise in new stars like Paige Bueckers, who recently led the Dallas Wings to a big win and drew a large TV audience. While Caitlin Clark boosted the league's popularity in previous years, new players are now also attracting strong fan interest.Key Facts
- Caitlin Clark increased WNBA viewership and economic activity significantly in 2024.
- In 2025, Clark was injured but still helped keep fan attention on the league.
- On May 24, 2026, Dallas Wings beat New York Liberty 91-76 with strong performances by Paige Bueckers and Azzi Fudd.
- The Wings-Liberty game averaged 1.3 million viewers, the second-highest of the 2026 WNBA season.
- Paige Bueckers is in her second season, averaging 19.3 points, 5 assists, and shooting over 52% overall.
- Bueckers was the 2025 WNBA Rookie of the Year.
- The WNBA has an 11-year, $2.2 billion media rights deal with NBC Sports.
- The recent high viewership shows that the league’s appeal goes beyond any single player.
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