‘How can you have a Ferrari without any vroom?’: electric model shocks owners’ club
Summary
Ferrari has unveiled its first fully electric car, the Luce EV, which surprised many traditional fans. While some critics dislike its look and quiet sound, Ferrari’s CEO says the car is attracting buyers beyond its usual customers, and the company aims to appeal to new markets.Key Facts
- Ferrari introduced the Luce EV, its first fully electric car, on May 25.
- The car is a five-seater painted blue and named Luce, meaning "light" in Italian.
- Traditional Ferrari fans criticized its design and the lack of the usual engine roar.
- Ferrari added artificial sound using sensors to simulate engine noise.
- Ferrari’s stock initially dropped by 8.4% in Milan after the announcement but partially recovered later.
- CEO Benedetto Vigna said the car received positive responses and some orders.
- Ferrari is seeking buyers outside its usual group of petrol car enthusiasts.
- Experts say Ferrari will likely make fewer than 1,000 Luce cars and target wealthy, open-minded customers.
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