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Gluten-free basics ‘now a luxury’ as price of a small branded loaf nears £4

Gluten-free basics ‘now a luxury’ as price of a small branded loaf nears £4

Summary

Gluten-free foods like bread and biscuits are becoming more expensive in the UK, with some small loaves nearing £4. This rise worries people who need gluten-free diets for health reasons, as these products are already more costly than regular foods.

Key Facts

  • A small gluten-free loaf can cost nearly £4, compared to under £1 for a regular white loaf.
  • Gluten-free branded bread, such as Promise, is priced around £3.90 in major supermarkets.
  • The cost of gluten-free bread increased about 6% from May 2025; gluten-free flour prices rose over 10%.
  • Gluten-free products are often smaller in size, so people pay more for less food.
  • A gluten-free cereal box or biscuit pack typically costs nearly double the regular versions.
  • The price increase impacts families with coeliac disease, who need gluten-free products for medical reasons.
  • Some supermarkets, like Aldi, have reduced or removed gluten-free product sections after trial periods.
  • UK food price inflation could rise to nearly 10% this year due to global events affecting supply.
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