Hollywood studios, actors' union find common ground on artificial intelligence
Summary
Hollywood studios and the actors' union SAG-AFTRA have reached a new agreement that includes rules about the use of artificial intelligence (AI). This deal aims to protect actors by requiring consent and fair pay when AI replicates a performer, following a long strike in 2023 over similar issues.Key Facts
- SAG-AFTRA represents 160,000 members in film, TV, and video games worldwide.
- The union and studios approved a new contract before the old one expires in June 2026.
- The 2023 strike lasted 118 days, the longest in Hollywood history, mainly over AI and workers' rights.
- The new contract requires informed consent and fair payment for digital or AI replicas of actors.
- AI can be used to create characters not based on any real person under limited, strictly controlled conditions.
- Studios must prove to the union that using AI-created characters adds important value to a production.
- This agreement aims to prevent future strikes and improve cooperation between studios and actors.
- Negotiators say the 2023 strike helped reset discussions and led to a more collaborative mindset in talks.
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