Ferrari wanted to take on Chinese EVs with the Luce - then the backlash started
Summary
Ferrari unveiled its first electric vehicle (EV), the Luce, designed by Sir Jony Ive, marking a major change for the company. The car faced strong criticism from critics, investors, and politicians, causing Ferrari’s shares to drop after its launch.Key Facts
- The Ferrari Luce is the company’s first all-electric car and first five-seater, priced at $640,000.
- The car was designed by Sir Jony Ive, known for designing the iPhone.
- Italian President Sergio Mattarella and Pope Leo were invited to see the Luce at its launch.
- Critics, including former Ferrari chairman Luca Cordero di Montezemolo, said the car damages Ferrari’s reputation.
- Ferrari’s shares fell 8% following the unveiling due to negative reactions.
- The Luce can accelerate from 0 to 60 mph in about 2.5 seconds with a top speed over 190 mph.
- Some internet users compared the Luce unfavorably to cheaper EVs from Nissan and Chinese carmakers.
- Ferrari CEO Benedetto Vigna defended the design, despite mixed opinions similar to a past SUV launch.
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