Summary
U.S. teenagers are increasingly ordering custom-made African prom dresses, creating a business boom for fashion designers in Africa. These dresses are popular because they offer unique designs and a cultural statement, and they are usually cheaper than custom-made dresses in the U.S.
Key Facts
- U.S. teens are buying custom-made prom dresses from African designers, especially from Nigeria and Ghana.
- A prom dress from Africa typically costs between $600 and $1,500.
- These dresses are less expensive than those made in the U.S., which start at around $3,500.
- Brianna LeDoux, a teenager from Florida, went viral on TikTok with her Nigerian-made dress.
- The demand for African prom dresses is rising, partly due to social media trends.
- Designer Shakirat Arigbabu in Nigeria made over 1,500 dresses for the U.S. market in one season.
- The trend has led to increased business for African designers, requiring them to hire more staff to meet demands.
