Summary
Paige Louise Williams started her beauty business, P. Louise, with a £20,000 loan from her grandmother. Over 10 years, the business grew from a salon to a large beauty brand generating substantial revenue. The brand's success was aided by strategic moves like offering makeup courses and leveraging social media platforms like TikTok.
Key Facts
- Paige Williams started her beauty business, P. Louise, with a £20,000 loan from her grandmother.
- Initially, Paige had no formal business plan and limited qualifications after leaving school.
- In 2014, she opened her own salon using the loan.
- Her business gained traction by offering makeup classes and online courses.
- A key product, Rumour Base, became the top eyeshadow base in the market, boosting sales.
- TikTok played a significant role in her business growth, with P. Louise setting a UK record on TikTok Shop by earning over £1.5 million in 12 hours.
- The company moved from a small space to a 36,000 square foot warehouse due to its expansion.
