White Castle adds veggie burger to menu as plant-based eating grows
Summary
White Castle has introduced a new permanent veggie burger called the Southwest Veggie Slider, made with a crispy brown rice crust and a veggie patty containing sweet potatoes, beans, corn, and vegetables. This launch aims to meet growing customer demand for meat-free options, despite a recent rise in meat consumption trends in the United States.Key Facts
- White Castle is adding the Southwest Veggie Slider as a permanent menu item.
- The slider includes a veggie patty with sweet potatoes, black beans, corn, red peppers, onions, and carrots.
- The slider comes with jalapeño cheese but customers can choose American or cheddar cheese instead.
- About 6% to 15% of Americans identify as vegetarian or vegan based on recent surveys.
- White Castle chose a veggie patty from Dr Praeger’s, a company known for vegetarian frozen foods.
- Sales of veggie burgers have decreased recently as meat-eating gains popularity.
- The Trump administration supports diets with increased protein from animals and plants and encourages full-fat dairy.
- Plant-based burger companies like Impossible Foods are changing their marketing to target meat lovers.
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