Summary
Trading cards like Pokémon and sports cards are increasingly popular, creating a retail boom. Big retailers, like Target and Walmart, report significant growth in trading card sales, with many adults buying them as collectibles or investments. Companies are seeing substantial sales increases, driven by new releases and strong consumer interest.
Key Facts
- Pokémon and sports trading cards are driving increased sales for retailers like Target and Walmart.
- Around 20% of adults buy Pokémon cards mainly for collection or investment purposes.
- U.S. toy sales increased by 6% early in the year, boosted by trading card sales.
- Walmart reported a 200% increase in trading card sales from February 2024 to June 2025.
- Target's trading card sales are up nearly 70% this year, expected to exceed $1 billion in 2025.
- Pokémon card sales on eBay have grown for 10 straight quarters.
- Sales for Pokémon and Topps cards saw over 200% yearly growth, according to StockX.
- Trading cards like Pokémon are consistently among the top searched items on OfferUp.
