Steph Curry signs with Chinese brand Li-Ning after Under Armour split
Summary
Stephen Curry, a famous basketball player, ended his 12-year partnership with Under Armour and signed a new deal with Li-Ning, a large Chinese sportswear company. They will work together on new products and open Curry Brand stores in both the US and China.Key Facts
- Stephen Curry signed with Li-Ning after leaving Under Armour in 2025.
- Li-Ning is a major Chinese sportswear brand with 7,000 shops across Asia.
- Curry and Li-Ning plan to launch stores in the United States and China.
- This is Curry’s first deal with a Chinese brand; he previously worked with Nike and Under Armour.
- Other NBA players like Dwyane Wade and Jimmy Butler also have deals with Li-Ning.
- Chinese brands like Li-Ning and Anta are expanding globally and competing with Western companies like Nike and Adidas.
- Anta recently bought a majority stake in Puma to help grow its business in China.
- Curry aims to grow his brand’s basketball, golf, and other sports products worldwide through this partnership.
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