Influencers sought to sell Cambridge homes in China
Summary
A Cambridge estate agent called Pure Living is looking for Chinese-speaking students to help sell UK homes to buyers in China and Hong Kong using popular Chinese social media. The agent says Cambridge homes are popular with East Asian buyers because of safety, good schools, and proximity to London.Key Facts
- Pure Living has a poster in Mandarin seeking help to market Cambridge homes on WeChat and Xiaohongshu, Chinese social media platforms.
- The company targets Chinese and Hong Kong buyers, some using properties for investment or student housing.
- A housing development near Cambridge airport is nicknamed "mini-China" because it is popular with buyers from East Asia.
- Pure Living was founded in 2019, during mass moves from Hong Kong to the UK amid protests there.
- The agent says Cambridge attracts buyers due to low crime, good schools, and closeness to London.
- The company claims to check buyers carefully, including money laundering controls.
- Local officials worry foreign investment may raise prices and reduce availability for local families.
- The agent says higher home prices are more due to building cost increases than overseas buyers.
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