Meghan Markle’s US Popularity Crashes in Line With Business Slump
Summary
Meghan Markle’s popularity in the U.S. dropped in early 2026, along with fewer visits to her As Ever online store. Data shows a decrease in how many Americans like her and a decline in U.S. web traffic to her site that sells food and drink products.Key Facts
- Meghan Markle’s U.S. popularity rating fell from +15 in late 2025 to +2 in early 2026.
- The YouGov poll included about 1,300 Americans and tracked views on Meghan’s public image.
- Visits to her As Ever website were around 108,000 U.S. visits in December 2025 but dropped to 61,500 in April 2026.
- The As Ever store offers products like jam, honey, and wine, and currently only ships to the U.S.
- Meghan became a lifestyle influencer in 2025 with a Netflix show called With Love, Meghan.
- No official sales numbers have been released for her business.
- Newsweek used web traffic data and polling to measure the link between her popularity and store interest.
- Experts say the drop in store visits and popularity may be connected but more data is needed to confirm any cause.
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