Steph Curry Announces New Shoe Deal Following Under Armour Exit
Summary
Stephen Curry has signed a new 10-year shoe deal with the Chinese company Li-Ning after ending his 13-year partnership with Under Armour. This deal includes basketball shoes, clothing, and golf products, and allows Curry to sign other athletes under his brand.Key Facts
- Stephen Curry ended his 13-year shoe deal with Under Armour in November.
- He signed a new 10-year deal with Li-Ning, a Chinese sports brand.
- The deal includes basketball shoes, athleisure (casual sportswear), and golf products.
- Curry can now sign both male and female athletes under his brand.
- Curry chose Li-Ning partly because he felt comfortable testing their shoes.
- Li-Ning already has NBA players like Jimmy Butler and Dwyane Wade as partners.
- Curry called this partnership “the partnership of a lifetime.”
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