Summary
Michigan's tourism campaign, Pure Michigan, has introduced a scent called FRESH to promote the state’s summer attractions. The scent, developed by The Aroma Labs, aims to capture the essence of a Michigan summer, including lavender and beach vibes. The campaign includes selling sprays online and promoting the scents in travel magazines to attract tourists.
Key Facts
- Michigan's tourism campaign, Pure Michigan, created a summer-themed scent called FRESH.
- The scent aims to capture the essence of a Michigan summer, including lavender and beach experiences.
- Tanya Thompson, founder of The Aroma Labs, developed the fragrance.
- The spray is sold online for $32.
- Planned future scents include "HARVEST" for fall and "FIRST SNOW" for winter.
- Pure Michigan has a $15 million marketing program for this tourism season, including scratch and sniff panels in magazines.
- The campaign promotes slow, mindful travel to Michigan tourist spots like Belle Isle.
- Pure Michigan is part of the Michigan Economic Development Corporation, supporting the campaign.
