Publishers in UK can opt out of Google AI search results
Summary
Publishers in the UK can now choose not to have their content included in Google's AI summaries shown in search results. The UK’s Competition and Markets Authority (CMA) said this will help publishers negotiate better deals with Google and ensure their content is properly credited with links to their websites.Key Facts
- The CMA allows UK publishers to opt out of Google’s AI Overviews in search results.
- Many publishers reported less website traffic since Google started showing AI summaries at the top of search pages.
- Google must clearly link back to publishers’ sites when using their content in AI results.
- The CMA claims this is a “world-first” rule to give publishers more say and fairness.
- Google controls over 90% of the online search market in the UK.
- If publishers opt out, they can negotiate payments for Google’s use of their content.
- Google has nine months to make the required changes but may have to act sooner on key points.
- The CMA will keep watching Google’s search updates and can take more action if needed.
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