French content creators gear up to influence presidential election
Summary
French content creators on platforms like YouTube, TikTok, and Instagram are becoming important players in the 2027 presidential election. Politicians and media companies want to work with these creators to reach younger voters, who often get their news from social media instead of traditional news sources.Key Facts
- Content creators in France are preparing to influence the 2027 presidential election.
- YouTuber Sam Zirah, with over two million subscribers, invites political figures and focuses on their personal stories.
- Over half of French people under 25 get most of their news from social media and video platforms.
- Leading candidates like Jordan Bardella (far-right) and Jean-Luc Mélenchon (left-wing) use influencers and social media in their campaigns.
- Influencers offer longer, less aggressive interviews that attract young viewers.
- Traditional media like France TV and TF1 work with popular content creators to reach new audiences.
- Jean-Luc Mélenchon holds press events for new media and influencers but avoids traditional TV interviews.
- Some influencers feel politicians use them strategically to connect with young people, and they may be more easily influenced than professional journalists.
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