Influencers poised to shake up France's 2027 presidential race
Summary
French social media influencers are expected to play a major role in the 2027 presidential election campaign. Many young people in France get their news from social networks and video platforms, so politicians and media outlets are working closely with influencers to reach this audience.Key Facts
- More than half of French people under 25 use social media and video platforms as their main news source.
- Influencers like Sam Zirah interview political figures and focus on personal stories rather than traditional politics.
- Political candidates, including far-right leader Jordan Bardella and left-wing leader Jean-Luc Mélenchon, use influencers as part of their campaign strategies.
- Influencers generally offer longer interview formats with less confrontational questions than traditional media.
- Traditional media outlets in France, such as France TV and TF1, are collaborating with popular young content creators.
- Mélenchon prefers new media press conferences with influencers and is cautious about traditional TV appearances.
- The increased role of influencers may engage more young people who often do not vote.
- The trend was visible during the March 2026 municipal elections, seen as a preview of the presidential race.
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