Google ordered to put clearer links in AI search and let UK publishers opt out
Summary
UK regulators have ordered Google to make AI search features show clearer links and credits to original publishers. Google must also let publishers choose not to have their content used in AI search features without penalty.Key Facts
- The UK’s Competition and Markets Authority (CMA) requires Google to show clear links to publishers in AI-generated search results.
- Publishers can opt out of having their content used in Google’s AI search features.
- Google cannot lower the ranking of publishers who opt out in regular search results.
- Google has nine months to meet these new rules but will roll out parts sooner.
- Google must regularly report on how it follows these rules with data and reports.
- Google initially opposed giving too many links in AI summaries, saying it could hurt user experience.
- Google is testing new controls in its Search Console for website owners to manage AI feature inclusion.
- These controls and data updates are first available to some UK website owners before a wider release.
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