Edinburgh festivals hope to launch joint box office for all 11 August events
Summary
Edinburgh’s festivals plan to create one joint box office for all 11 events to make buying tickets easier and use customer data better. They hope this will increase ticket sales, attract sponsors, and help cope with cuts in public funding. While most festivals discuss a shared system, the Edinburgh Festival Fringe is also developing its own ticketing app.Key Facts
- Edinburgh hosts 11 major festivals, selling nearly 4 million tickets in 2024.
- Festival leaders want a single box office and ticketing app for all events.
- A unified system could help attract sponsors like Mastercard and increase revenue.
- The Edinburgh Festival Fringe, the largest of the festivals, is creating a separate app.
- Rising costs and a new 5% hotel visitor tax in Edinburgh are reducing attendance and ticket sales.
- The Scottish government has pledged £200 million for arts over three years but faces budget cuts by 2030.
- Festival organizers hold a large amount of customer data (“data lake”) they want to use better.
- Talks are ongoing with VisitScotland, Creative Scotland, and Edinburgh council for support.
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